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Customer Experience Management Market: Adobe’s Customer Experience Platform to Offer Real-time Customer Data, Aiding the Expansion of the Market

Key Companies Profiled are Adobe, Oracle, SAP, IBM, Avaya Inc., Verint Systems, Tech Mahindra, Open Text Corporation., Zendesk, Sitecore., Clarabridge, Medallia, Inc., MaritzCX Research LLC.

/EIN News/ -- Pune, June 04, 2020 (GLOBE NEWSWIRE) -- The demand for customer experience management systems is rising across various industries. The customer experience management systems market is expected to gain significant traction owing to the recent technological advancements. According to a new study by Fortune Business Insights, the global customer experience management market is anticipated to be worth USD 23.91 Billion by 2026, as against USD 6.28 Billion in 2018.

The study is titled “Customer Experience Management Market Size, Share & Industry Analysis, Component (Solution, Services), By Deployment (On-Premises, Cloud), By Organization Size (SMEs, Large Enterprises), By Touchpoint (Telephone, Email, Web, Social Media, and Others) and Regional Forecast, 2019-2026.” It predicts the global market to expand at an exponential CAGR of 18.5%. The report offers a meticulous analysis of market trends and growth. Along with this, the report offers a detailed evaluation of the market segments and factors affecting segments’ growth. It provides a regional level analysis of the market regarding the regional market size and future predictions. In addition to this, the report gives a detailed analysis of the competitive landscape by discussing strategies, mergers and acquisitions, and partnerships.



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The emergence of COVID-19 has brought the world to a standstill. We understand that this health crisis has brought an unprecedented impact on businesses across industries. However, this too shall pass. Rising support from governments and several companies can help in the fight against this highly contagious disease. There are some industries that are struggling and some are thriving. Overall, almost every sector is anticipated to be impacted by the pandemic.

We are taking continuous efforts to help your business sustain and grow during COVID-19 pandemics. Based on our experience and expertise, we will offer you an impact analysis of coronavirus outbreak across industries to help you prepare for the future.

Click here to get the short-term and long-term impact of COVID-19 on this market.

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Great customer experience comes from great customer experience strategies and businesses strongly focus on customer experience to increase revenues. Considering the adoption of digitization, customer service is becoming challenges as customers use different modes of communication. Therefore, organizations invest in customer experience management software to gain in-depth insights into customers’ requirements across different channels. This software also harnesses a large amount of data from online as well as offline channels with precision and speed.

Some of the upcoming customer experience management trends are:

·Artificial Intelligence to revolutionize the customer service space to offer real-time experience and instant feedback.

·Adoption of digital signage, advanced and smart speakers and others to keep customers happy by offering convenience.

·Companies to use of cloud-based technology, advanced analytics, and automation to highly personalized customer experience.


Telephone, as a Medium to be the Best Touchpoint for Customers

Customers around the world look for personalization, convenience, and immediacy while investing in products or services. Among different Touchpoints including email, web, telephone, and social media, the telephone is expected to generate the highest customer experience management revenue in the forthcoming years. Voice is still considered the most effective channel for communicating with customers. Other Touchpoints are also gaining popularity, but voice has the ability to understand what exactly our customer. Conversations through telephone are productive and can be helpful to both the parties. Effective communications can lead to better customer relationships, which in turn, can increase the sales. As per the report, telephone covered a share of 64.6% in the global market and is likely to remain dominant through the forecast years.   

The demand for customer experience technology solution is increasing in BFSI and IT and telecom, thereby spurring the customer experience management market size. Moreover, email is a preferred mode of communication with customers in these two sectors.



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Increasing Focus on Customer Experience to Enable Market Growth in North America

In 2018, the customer experience management market in North America was valued at USD 2.62 Billion and is projected to reach USD 9.38 Billion by 2026. The region is expected to lead the market over the projected horizon as telecom is driving the customer experience management market growth. Sectors such as BFSI, IT and others in the regions are continuously focussing on enhancing customer experience solutions, which is one of the primary factors boosting the market growth.

Other regions such as the Middle East & Africa, Latin America, and Asia Pacific are expected to register considerable growth during the forecast timeline.  

Heavy Investments by Key Players to Bring Innovations in Customer Experience Management Platforms  

As per the report, some of the leading players in the global Customer Experience Management Market are:

  • Adobe
  • Oracle
  • SAP
  • IBM
  • Avaya Inc.
  • Verint Systems
  • Tech Mahindra
  • Open Text Corporation.
  • Zendesk
  • Sitecore.
  • Clarabridge
  • Medallia, Inc.
  • MaritzCX Research LLC 


Companies such as Verint Systems, Adobe, Medallia, Inc., and Clarabridge are planning to heavily invest in customer experience strategy and develop innovative customer experience management platforms.  Some of the recent developments are:

March 2019: Adobe developed a real-time Adobe experience platform for its customers. The platform has the ability to gather data in real-time from different sources and convert it into actionable insights. 

May 2019: Medallia announced the acquisition of Strikedeck with an aim to effectively drive customer success. Both organizations will integrate predictive analytics, artificial intelligence, and machine learning to understand the customers’ requirements better.


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Detailed Table of Content

  • Introduction
    • Definition, By Segment
    • Research Approach
    • Sources
  • Executive Summary
  • Market Dynamics
    • Drivers, Restraints and Opportunities
    • Emerging Trends
  • Key Insights
    • Macro and Micro Economic Indicators
    • Consolidated SWOT Analysis of Key Players
  • Global Customer Experience Management Market Analysis, Insights and Forecast, 2015-2026
    • Key Findings / Summary
    • Market Size Estimates and Forecasts
      • By Component (Value)
        • Solution
        • Services
          • Professional Services
          • Managed Services
      • By Deployment (Value)
        • Cloud
        • On-Premise
      • By Organization Size (Value)
        • SMEs
        • Large Enterprises
      • By Touchpoint (Value)
        • Telephone
        • Email
        • Web
        • Social Media
        • Others
      • By End-User (Value)
        • BFSI
        • Retail
        • IT and Telecommunications
        • Healthcare
        • Manufacturing
        • Government
        • Travel and Transportation
        • Others
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • Middle East and Africa
        • Latin America

TOC Continued..!!!



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Fortune Business Insights™ offers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in. 

Our reports contain a unique mix of tangible insights and qualitative analysis to help companies achieve sustainable growth. Our team of experienced analysts and consultants use industry-leading research tools and techniques to compile comprehensive market studies, interspersed with relevant data. 

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