'We believe' - MSP Sports Capital have already hinted what Everton investment could look like

Everton’s latest takeover news has taken another turn after it was revealed that MSP Sports Capital could re-enter the picture after 777 Partners financial issues.

MSP previously were set to obtain a 25% stake in the club last summer but they later withdrew from talks with owner Farhad Moshiri in late August, with reports citing it was because Everton's senior creditor, Rights & Media Funding, disagreed with the valuation arrangement put on the club. That opened the door for the Miami-based investment firm 777 Partners to become the main contenders but they have faced huge difficulties due to their own financial issues. In fact, it is now almost eight months since they were originally linked with the club.

MSP already boast a football portfolio which includes European clubs such as Brondby in Denmark, Augsburg in Germany and Estoril of Portugal. And in 2022, one of the three partners Jeff Morad gave some clues as to what type of investor they would be for Everton if a deal is ever completed. "At MSP Sports Capital, we only pursue investments with operational control or significant influence.

"Fundamentally, investors are attracted to the disproportionate annualised returns available in sports, with limited relative downside risk. In order to achieve favourable risk-adjusted returns, investing discipline remains critical in an industry where emotion can easily take hold of the uninitiated.

“We believe it’s critical to evaluate both macro dynamics (trajectory of the sport, league management, league competition, regulatory environment) and micro dynamics specific to the asset (management team, brand power and digital presence, fan/sponsor loyalty, local market dynamics and real estate opportunities).

"We’re thrilled to be building a global soccer platform with partners David Blitzer and Bolt Football Holdings. We’re also fortunate to have a law firm like Morgan Lewis on retainer—there is a premium on having the right professionals in place to be able to strike when a deal is hot."